Film

Jurassic World

(Note: I wrote this some time ago, close to the film’s release and since then the worst aspect of this film, product placement, has been written about in great length and depth. You won’t struggle to find articles exploring the topic if you search for them.)

Jurassic World is an atrocious film. Qualified defences which rely on ignoring the ‘Jurassic’ title are insufficient for a movie as willfully loathsome as this, where almost every line in almost every scene is an agony to sit through. The film contrasts its thoughtless dialogue, plot, characters and even structure with shrewd, cynical calculation about what will sell toys and a level of product placement which will hopefully live in infamy. The only mild relief is the abysmal attention paid to the film itself at least undercuts it as a vehicle to sell things to its audience. In one early scene which cuts between a central character Claire holding a Starbucks coffee cup and an assistant drinking Coca-Cola, the assistant remarks that dinosaurs should not have corporate sponsors since it undermines their educational and entertainment value. The utter lack of self-awareness elsewhere in the film and the continued, awful product placement thereafter confirms this as a happy accident of bad film making (or rather bad marketing) rather than a subversion on the film’s part.

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